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Marketing in Shanghai: EMBA.
August 07, 2014

Shanghai, China. Traveling to China in March earlier this year. Objective: Refining my Marketing knowledge, meeting interesting people, getting a first impression about Chinese culture. Challenging days and a tight study schedule. China related M&A transactions from a legal perspective, Marketing Management, B2B Marketing and Consumer Behavior. Successful course completion.

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Shanghai presented itself as a crowed and vivid place. Lots of people on the streets. Similarities and differences. The search for traditional Chinese spots turned out difficult. Enjoying Chinese cuisine from different regions. Feeling comfortable. Desire to gather more impressions. A valuable experience. To be repeated.

Tags: Marketing, EMBA, China, Shanghai

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